Hi again! Ashlie here. I’ve been using Boutique Window for over a year now at my two stores, Embellish and Cuff in Lincoln, NE. I often have other store owners call to ask me about my experiences with Boutique Window and how it has impacted my business. I wanted to take a quick minute and share the 3 biggest benefits I’ve seen from using Boutique Window for my business.
1. Increased Traffic From Loyal Customers
My loyal, repeat shoppers are key to the success of Embellish and Cuff. I buy merchandise with them in mind and they trust my personal style. My shoppers love having the ability to browse all of my latest merchandise online then come into the store to try on and purchase those items. Since I’ve started using Boutique Window, I’ve noticed my loyal customers are shopping 2-3 times more often.
2. Exposure to New Local Shoppers
The social sharing components built right into Boutique Window have made it easy for my loyal shoppers to share merchandise with their friends online. This has exposed Embellish and Cuff to new local shoppers who haven’t visited before and keeps my store top of mind with those shoppers who haven’t visited in awhile.
3. Staying in Touch with Long Distance Customers
Before Boutique Window, loyal customers who used to live in Lincoln but have since moved away, had no way to see all of the merchandise I had in store. I would often see comments on my Facebook wall from long-distance customers lamenting about how they missed shopping at Embellish and Cuff. Boutique Window has empowered those shoppers to window shop online and then call to have items shipped!