Getting started with your Boutique Window can feel a little overwhelming. We’ve created a quick action item checklist to make this process easy. You (and your shoppers) are going to love your Boutique Window!
1. Start with just 10-15 items.
You don’t need to add everything you have in your store right away. Just start with a few of your newest arrivals and items you think your shoppers will love the most.
Pro tip: You can use a mix of photos you take in store and manufacturer photos that you have on hand. Varying the type of photo you add to your Boutique Window is a good thing! This creates some great visual interest.
2. Complete your first share.
Once you publish your first set of items, we’ll automatically prompt you to share. Or you can come back later and click the Share Merchandise button on the right side of your Everything tab. Use the Boutique Window photo collage creator to build a beautiful image and then use a caption like the example below to start letting shoppers know about their new ability to window shop on the web.
Caption: NEW to (Your Store Name) – you can now browse all of our latest merchandise online! We’ll be adding new styles as they arrive, so check back often. Click the link below to start browsing: http://yourstore.boutiquewindow.com
Note: the link Boutique Window creates for you is automatically added to the end of your caption.
Pro tip: Continue to use variations of this caption to share periodically – especially in the first few weeks to remind your shoppers that they can browse online.
3. Let your shoppers know about your new arrivals via email.
Your shoppers subscribed to your email updates because they want to stay up-to-date on store news and events. Well, this is big news! Your shoppers are going to flip over getting to browse your merchandise online, so they know when to take a trip in store. Here are some copy suggestions for this email to get you started. Remember to replace “Your Store” with your own store name 🙂
Subject Line: New at (Your Store) – Browse our latest arrivals online!
Body: We’re excited to announce that you can now browse all our new arrivals online! Check our social media sites often to see when we’re adding new items, or browse our site anytime to view our latest arrivals! Then get in touch to arrange shipping, a merchandise hold, or come on in to the store to give the items a try! Click the link to view our newest arrivals: yourstore.boutiquewindow.com.
Pro tip: The new email marketing feature in Boutique Window makes it super easy to build and send a beautiful email, right from your Boutique Window command center. Get the details here.
A Few More Getting Started Resources
We want to make sure you are set up for success. Check out these articles for more getting started tips: