You already know the benefits of blogging. But, are you maximizing the potential of your blog posts? Here are some quick tips on how to create better, more engaging content for your blog.
When you can, tell your story through visuals. Creating a blog post with a healthy mix of text and visuals will make your message clearer and it will be more fun to read.
Include the Right Mix of Content
There are lots of reasons to create a blog. However, one of the huge reasons is to build and strengthen the relationship you have with your customers. Ensure you’re not only including promotional content. Sure, your customers want to know when you have gotten new merchandise in store and about your next upcoming sale. But, they also want to know more about who you are and get insight into your style perspective.
Include Headlines, Sub-headlines and Bullets
Make sure your content is easy to read. No one likes to see a wall of text. Make sure your content is easily scan-able with headlines, sub-headlines and bulleted lists.
Encourage your readers to post comments and reactions to your blog posts. Continue to build your community by encouraging discussion between you and your shoppers. Make sure you monitor your blog posts so you can respond to any shopper questions!
Promote on Facebook and Twitter
Let your Facebook fans and Twitter followers know when you have a new blog post. By cross promoting your content, you’ll get more eyes on your blogs, more Facebook fans and more Twitter followers.
Do you have any other tips for creating a great blog post? Post in the comments below!