Many stores are already taking advantage of the new custom pages. Get inspired by these resourceful ideas.
Who You Are
Your About page has been updated to allow more customization options. You can change the font style, size and color and even add pictures or video! We love how 6Y The Clothing Corp added this informative video and an image of their storefront. It’s a great way to continue telling your story in a more visual way.
Brands You Carry
It’s best to showcase your new arrivals in your Boutique Window showroom, but sometimes you don’t always have your entire selection on hand. Create a page to list all of the popular brands you carry. Check out how Flip-Flops & What Nots selected twelve of their most popular brands and created a collage image using their logos.
Pro Tip: Be sure to type a list of your brand names along with the images. This is great for search engine optimization!
Hosting events at your store is a sure-fire way to drive more foot traffic and build your brand, but it’s important to advertise the events in advance so shoppers can make plans to attend! Pursenality created a custom page to introduce upcoming events and added links to external sites where shoppers can RSVP.
Pro Tip: Create an event on Facebook and include a link on your custom Events page. It’s a great way to communicate with shoppers and share important information leading up to the event.
Here are a few other ideas for your custom pages:
- Jobs – Loyal shoppers can become great employees! Post information about your available jobs or volunteer opportunities.
- About your Neighborhood – Are you in a unique shopping district? Introduce your neighborhood to new prospective shoppers. List your favorite local restaurants or add important details like parking tips and the best driving routes.
- Consignment Details – Outline your process and inform shoppers of the seasons/styles you’re currently accepting.
- Why Shop Local? – Educate shoppers on the importance of supporting small business.
How are you using your custom pages? Share your ideas in the comments below!