Halloween is the second largest commercial holiday in the United States. Even if you aren’t selling merchandise that is Halloween-related, it’s a great opportunity to have some fun and get customers in the spooky spirit! Here are some ideas on how to decorate and celebrate.
Create boo-tiful displays
Decorating your store windows and in store displays attracts attention and communicates with your shoppers that you like to have fun and get festive for the holidays! Put masks on your mannequins or buy some white sheets to turn them into spooky ghosts. Hang fake spiders and spiderwebs in the corners of your vignettes. Cluster together some pumpkins and gourds on your tabletop displays. You can find more ideas on our Pinterest board.
We love how Calzatura covered these pumpkins in patterned tights!
Host a Spooky Sale
With the biggest shopping event of the year right around the corner, Halloween is a convenient time to remind shoppers that your boutique is perfect for their gift shopping. Get shoppers in the door now so you remain top of mind for the holidays. If you still have Summer merchandise, you can offer last-chance clearance deals to clean house. You can even slip coupons in their shopping bags that are valid in November or December. Hosting Halloween sales will help kick-off the busy holiday season with a busy shop!
Have fun with a Special Event
Looking to go all out? Host a special Halloween-themed event! Have your employees dress up in costumes and invite shoppers to “trick-or-treat” with you. Hand out candy to kids in costume, serve hot apple cider, and play spooky music. If you have the space, you can host a pumpkin decorating contest. Give the winner a gift card to the store and feature all the pumpkins in your displays! Shoppers will enjoy the memorable event and you will set yourself apart from big box stores that cannot offer the same special experiences. Check out our Pinterest board for some fun pumpkin decorating ideas.
Glitter pumpkins by Cathie & Steve
Do you have any creative ideas for celebrating Halloween in your boutique? Share with us in the comments!