Photographing your merchandise is easier than you think. Here are some simple tips to taking rock star photos with your iPhone.
Before you start snapping photos, take some time to set up your studio. Getting organized will save you time and create consistency for all of your photos.
- Pick a location. Find a place in store (or even outside) with good natural light and a clean, simple background.
- Zoom with your feet. Get close to the product to snap a better view for the shopper. Try to avoid using too much zoom in the camera because you lose resolution and sharpness with the digital zoom.
- Try different angles and positions. Don’t be afraid to experiment and think about the important features you’re trying to highlight.
Get comfortable with your iPhone camera. There are plenty of handy features to make the process painless.
- Swipe up to open. If you have trouble finding the camera app on your phone, you can always swipe up from the bottom of the screen. You will see a camera icon in the bottom right corner.
- Use the camera grid. You can enable a 3×3 grid for assistance in getting your product centered. Toggle this feature on/off in the Settings –> Photos & Camera.
- Tap to focus. Your iPhone camera will automatically focus on a subject, but you can tap a specific part of the screen to shift the focus.
- Different shutter buttons. Did you know there are different ways to take a photo on your iPhone? The obvious choice is to use the on-screen button, but it’s not always the easiest depending on how you’re holding the phone. Try using the volume buttons for landscape photos. Tap the volume controls on your Apple headphones for a discreet selfie.
- Remember the rule of thirds.
- Keep it simple to let your merchandise shine. Avoid using decorative borders and doodles on your product shots. Save those fun tools for promotions of special events.
- Have a steady hand. Camera shake causes blurry photos. Hold your iPhone with both hands and avoid low light for sharper photos.
- Find even more helpful photography tips here.
Do you photograph your merchandise with an iPhone? Share your helpful tips and experiences in the comments below!