Setting up a Facebook page for your store can be a bit overwhelming. What information do you need to include? How can you make sure it reflects your brand? What should you be posting to engage shoppers? In the next few posts, we’ll show you how to customize your store’s Facebook Page so that it looks great, gives shoppers all the details they need to find your store and shows off all of your awesome merchandise.
In this article, we’ll go over how to update your Facebook Page to reflect the brand that you’ve built for your store. (Note: If you don’t have a Facebook Page set up for your store, go to www.facebook.com/pages/create/ and set up a page as a Local Business.)
Your Profile Picture
Your profile picture is the prefect place for your store’s logo or brand mark. This image shows up on your brand page and next to every post you make on Facebook, so it’s important that it looks great and clearly identifies your store. To get the best results, make a square image that is 180px wide by 180px tall.
If your logo isn’t square, consider having a square version made or using an icon that represents your store. Facebook will allow you to upload rectangular images, but will only display a portion of the image as your profile picture. You’ll end up with the edges of your logo cropped off and possibly a fuzzy image from Facebook scaling it up. Trust me, you want to make a square image. 🙂
To change your profile picture, login to your facebook account and hover over your profile picture. Click on the “Edit Profile Picture” button and follow the prompts.
Your Cover Photo
This is the first thing shoppers will see when they visit your store’s Facebook Page. Your cover image should reflect the style of your store and be kept up to date to reflect current trends and available merchandise. It’s also a great way to showcase current in-store promotions like sales or events.
Pick a photo that highlights your current merchandise and gives your shoppers a glimpse into your store. Crop and resize the image down to 851px wide by 315px tall. (Pro Tip: Avoid enlarging images. This will cause your image to look grainy and blurry.)
If you have some photo editing skills, consider adding some text or decoration to your image. Facebook recently relaxed their rules regarding text overlays on cover images. This gives retailers a fantastic canvas for promoting what’s going on in-store. According to the current guidelines, up to 20% of your cover image can be text (this doesn’t include text captured in photographs). You can use this space to call out a sale, promote an upcoming in-store event or feature a new line or designer you carry. Or you can choose one of our free cover photos to download here.
Pro Tip: Remember to make the text large enough to read on a mobile device.
To change your cover photo, login to your facebook account and hover over the cover image on your brand page. Click on the “Change Cover” button and follow the prompts.
Custom apps, like Boutique Window, can add engaging functionality to your store’s Facebook page, but the icons that automatically come with those apps may not match your store’s brand. Customizing your app images is a great way to create more consistency on your page.
Create an 111px wide by 74px tall image for each of your custom apps. Keep these graphics clean and simple. Use a solid color background, with large readable text. Use your brand colors for the backgrounds or draw inspiration from Pantone’s Picks for 2013. If you’re looking to update your Boutique Window app, enjoy one of our free In Store Icons available for download here.
To update the image on your store’s Facebook Page, login to your Facebook account and go to your store’s page. Click on the down arrow next to your row of apps.
This will display all apps associated with your page and unlock editing capbilities for custom apps. Hover over the app you want to change and click on the pencil icon that displays in the top right corner of the app image.
Click on the “Edit Settings” link the menu.
A pop up will display on top of your facebook page. Click on the “Change” link next to the words “Customize Tab Image.”
You’ll be taken to a new page when you click this link. On the new page, hover over the app image and click on the “Edit” button that appears.
When you click on “Edit”, a pop up window will appear on top of the page that will allow you to upload your new image. Click on the “Choose File” button and follow the prompts to upload the image you created.
You’re done! (Phew.) Navigate back to your Facebook page to see your new app image.
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Do you have any tips or suggestions for sprucing up your store’s Facebook Page? Let us know in the comments below.