5 Pinterest Marketing Tactics You Might Not Doing, But Should
As of October 2016, Pinterest surpassed 150 million monthly active users. That marks a 50 percent increase from 2015, when it crossed 100 million monthly users (source: Small Business Trends).
Pinterest is one of the many networks that businesses can use to tell a brand’s story, increase reach and showcase merchandise. The network, similar to a digital bulletin board, centers around saving and sharing engaging visual content—whether it’s brand and product photos, social media graphics, articles, recipes or a plethora of other items.
Check out these five tips from your partner in social media management, Boutique Window. These just might give your Pinterest marketing the lift it needs.
1. Create a Pinterest Business Account
A business account is the first step towards growing successfully with Pinterest marketing. While there isn’t much difference between a personal account and a business account, there is a difference in the way they function. We always recommend taking the “business” approach when it comes to social media marketing; Facebook, Instagram, LinkedIn and Pinterest all provide users with an option for creating a business account. These profile types provide useful data so you know what’s working in your social media strategy and what’s not. To learn how to begin using a Pinterest Business account or on how to convert a personal Pinterest account (so you can keep your followers, pins and boards), check out this helpful article from Pinterest.
2. Pinterest Analytics
As we mentioned above, business accounts can provide useful data for business owners. The social media tools within Pinterest are powerful, including analytics that provide insight into whether your Pinterest marketing tactics are performing. Now, you may be thinking, “that’s just one more thing I have to do.” And while yes, checking your analytics is a task; it isn’t something you have to check on a daily or even weekly basis. To get to the Pinterest analytics dashboard, click “Analytics” next to the Pinterest icon in the top left of the screen. We recommend checking in on these figures monthly or even twice monthly, if you’re feeling aggressive. With analytics, you’ll be able to see what pins are getting the most impressions, repins, and clicks. Not sure what the analytics mean — check out this guide regarding analytics from Pinterest.
3. Engage and Follow
If you want to see an increase in your engagement with followers, you need to give a little of that good medicine, too. This goes for all social networks, the more active you are on each network the more visible you become to others users. So repin, follow people and their boards, join in Pinterest Groups and ask to be a contributor, and always pay attention to see if you have message notifications!
4. Get Creative with Your Boards
Knowing what to post on Pinterest is a common struggle we hear from small business owners. Retail marketing is only as hard as you make it. Have a little fun with your Pinterest boards! Try creating boards like Happy Hour, #OOTD, Hot Gift List 2016, Work Wear, Everyday Style, etc.
5. Detail Your Product Pins
Last, but definitely not least – always make sure that if you’re pinning your products you are providing as much detail as possible in the description, including a link back to your website where they can learn more or purchase online. Whether your gallery is public or private, you want people to know everything they can about your merchandise. You may even want to consider using a photo editor to watermark your images, so that no matter how many times they are repinned, people will always know where the item came from!
Boutique Window offers great social media tools for busy retailers, including a Pinterest scheduling tool, built-in photo editor and library full of social media graphics that reminds users when to Pin products and posts. Check out our free 15 day trial today!