Taking great pictures of your merchandise is critical to successfully marketing your store online. Your pictures should reflect the style of your store and the quality of your merchandise to make sure you’re putting your best foot forward. These simple tips will help you take better photos of your products, regardless of the camera you’re using. (All of the example photos in this article were taken with an iPhone.)
Turn Off Your Flash and Open a Window
Using your camera’s flash can lead to washed out, flat images. Whenever possible, use natural light when you take pictures of your merchandise. Take your pictures near a window or open door to maximize natural light indoors.
One of the most common mistakes in photography is taking pictures from too far away. The item you’re photographing should fill most of the frame. This will make your photos look better composed and shoppers will get a better look at all the interesting details of your merchandise.
Keep It In Focus
Out of focus photos look unprofessional and make it impossible for shoppers to get a good preview of your items. Take time to make sure the item you’re photographing is in focus before taking a picture. If you’re using a point and shoot camera, hold the shutter button (the button you press to take the picture) half way down to focus on your subject. If you’re using a smart phone, you can tap on the item your photographing on your phones screen to make sure it’s in focus.
Camera motion is another common cause of out of focus images. Make sure that you’re holding your camera as still as you can when you take pictures. If you’re using a point and shoot camera, hold the camera to your eye to take pictures instead of looking at the screen to increase stability. If you’re using your phone, hold it with both hands and make sure you feet are firmly planted.
Simplify the Background
Too much stuff in the background of your photo will distract shoppers from the item you’re highlighting. Take a critical look at the background of your photo area before you start taking pictures and consider temporarily moving a few things out of the shot to keep your images clean and simple.