What is a Cover Photo?
What is a cover photo and how can I use it to benefit my business on social media networks? A cover photo is an image that sits at the top of your Facebook or Twitter profile. Similar to an individual profile, a Facebook business page has a space for a cover photo as well. Profile photos and cover photos are public and cannot be set to “private,” which means that anyone that visits a profile or business page will be able to see the images you have displayed.
Marketing on Facebook can be tricky these days, with all of the algorithm changes and paid advertising restrictions. But all of that aside, using Facebook for business is necessary in our fast-paced, social world—businesses must maintain a healthy, active and consistent social media presence. One large piece of Facebook marketing is also the “look” or brand that you present online. What does your page say about your business? A cover photo is the first thing that individuals whom visit your business page will see as they browse your timeline of recent activity. It’s highly suggested to choose a crisp, clear and visually-appealing image that fits your particular brand standards. It’s also recommended to swap out the cover photo on a regular basis, to capture the attention of your fans, followers and friends with upcoming promotions or events.
Boutique Window is a social media marketing platform geared towards independent retailers. The social media service focuses on helping busy business owners navigate the ever-changing world of social media marketing. Boutique Window’s platform comes equipped with time-saving and simple features, including an activity calendar and dashboard for scheduling shares to your integrated social media networks; a library of social media graphics; a simple email builder integration with MailChimp and Constant Contact; a set of easy-to-use graphic design tools; and a product gallery for online image storage and easy sharing. With a “Pro” level subscription to Boutique Window, users receive a monthly marketing kit that comes stocked with professionally-designed cover photos for use on Twitter and Facebook. Give Boutique Window a chance with a 15-day free trial subscription.