What is a News Feed?
What is a news feed and how exactly does it work? A news feed, specifically related to social media networks, is a list of constantly updated stories located on the home page of a particular network. For instance, Facebook’s news feed contains status updates that may include videos, photos and links, as well as recently activity, trending news articles, “Likes” and targeted advertisements. These stories and status updates that appear in your specific news feed are all displayed due to the Facebook algorithm that works behind the scenes. This algorithm chooses the stories to show by numerous variables, including stories and friends that you interact with on a regular basis as well as what type of post it is may make it more likely to appear in your specific news feed. The news feed settings can be changed or adjusted in your settings. For instance, if you follow a particular business page, you can select to “see first” or “unfollow” in the settings for the page.
Each social network has a news feed similar to Facebook; Instagram, being owned by Facebook, works in much the same way—displaying recent activity, in the form of photos and videos, from individuals you follow. Most news feeds from social networks work the same way, but aren’t referred to as such – for instance, Twitter has a timeline, Google+ has a stream and Pinterest has a smart feed.
Using Facebook for Business
While knowing how a news feed works is important, having a Facebook marketing strategy is more important. Business owners need to setup a business page and encourage their targeted audience to “Like” and follow them online. Facebook marketing is a must in today’s digital world. But, having a presence isn’t enough — a business page must be active in consistent, organic posts as well as paid advertising to ensure reach online.
So, how do you manage all of this, along with the the other social media marketing you have to do? That’s simple. Start researching and choose a social media management platform that will work for your business. Boutique Window’s social media tools focus on the retail industry and offer a complete platform for time-saving Facebook marketing tactics, along with scheduling tools for Twitter, Instagram, Pinterest and Google+.