What is a Social Media Follower?

What is a Social Media Follower? A Social media follower is someone who subscribes or opts in to receive updates from a business or brand on a social media network.

According to Facebook, “When you follow someone, you see their posts in your News Feed. You automatically follow people you’re friends with. You can also follow the posts of people you’re interested in. You can also choose to allow people who aren’t your friends to see you posts in their News Feed.” Similarly, a Facebook user can “Like” a business page to “follow” or begin seeing their posts. But, even while this user has Liked the page, they can still adjust their News Feed settings to “See First,” “Default,” or “Unfollow.”

But, followers are not just limited to Facebook. Every social network has a way to connect with or “follow” other users, brands or businesses. Instagram, Pinterest, Google+, and LinkedIn all have methods to “connect with” or “follow” people and business pages, whether they refer to them as a follower, or not.

Social Media Marketing

By building a social media following, most businesses are trying to attract new leads or encourage repeat business from existing customers. It’s a well-known fact that social media marketing really only works if you have followers or fans. But how do you get those fans and followers to begin with? If you’re an independent retailer or business owner, you’ve come to the right place. Boutique Window is a social media management platform that focuses on the retail and indie business owners of the world, that are looking to build their online presence.

Here’s a few things that we ask you consider when thinking about social media marketing. First, be consistent with your social media activity. If you find that you don’t have a lot of time for retail marketing, then don’t spread yourself too thin and try to conquer every online avenue. Simply choose the networks that make the most sense with your particular audience. Next, we suggest that you get to know your audience and share products and content that your shoppers will engage with. Try looking into your analytics to see what is performing the best (and at what time of day). And lastly, we suggest that you look into social media tools, similar to Boutique Window, for scheduling and calendar features (among other highly-rated features).

Let Boutique Window make your life easier with our social media tools — try out our 15 day free trial!