What is Instagram?
So, what is Instagram and how does it differ from other social networks, like Facebook? Instagram is a social networking service that provides users the ability to share photos and videos with followers—displaying those photos and videos on their profile. Similar to other social networks, individuals have the ability to create a public or private account or profile that allows them to “follow” or connect with other users, businesses or brands. With Instagram, as is similar to Facebook, Twitter and other social networks, a user has the ability to customize a profile and browse a newsfeed of recent activity. Hashtags are also extremely relevant and popular within Instagram—similar to Twitter.
While there are many similarities to other social networks, there are stark differences with Instagram, too. For instance, unlike Facebook and Twitter, users cannot share a text-only update; the post must contain an image or video. Another difference between Instagram and other social networks is the lack of flexibility when it comes to captions, mainly that Instagram prohibits users from adding hyperlinks to captions. Instagram can also be accessed on the web from a computer, but users can only upload and share photos or videos from their Android or Apple devices.
If you are using Instagram for business purposes, you will want to focus on your Instagram marketing plan. There are numerous theories on how to market your business on Instagram and many of them relate to your specific business type. But, let’s not focus on what you’re posting, but how you’re posting. Most individuals who are using Instagram for business, are using other social networks, too. This means that you’re spending quite a bit of time managing your social media marketing. One way to maximize your time wisely online is to check out a social media management platform that will fit your needs. Social media management often includes a dashboard of activity or calendar of upcoming and most recent posts, a library for storing and sharing images as well as integrations and analytics with the leading networks. While there are various social media services available, Boutique Window is a platform that focuses on the retail industry — including franchise operations, independent retailers as well as the individual seller (including those selling on Etsy).