What is Pinterest?
We hear this question a lot, “What is Pinterest and how can I use it to help my business grow online?” Simply put, Pinterest is a virtual bulletin board for users to “pin” interests, images, videos, articles and more—similar to a social bookmarking site. These boards are categorized by the individual user account; the user can browse others’ interests through the smart feed of recent activity or look for interests that match terms or phrases they’re looking for online via the search bar within Pinterest. Similar to Instagram, Pinterest is composed entirely of visuals—users cannot share or pin an interest unless an image is associated.
Similar to other social media networks, Pinterest has its very own set of terms directly related to it. For instance, if you share something on Pinterest, the image or interest is deemed a “pin,” however if you share a pin from another user, it is a “repin.” The virtual bulletin boards to which users “pin” their interests are called “boards” and are meant to visually resemble a true bulletin board — and each board can hold a different category or topic with it’s own description as well. Pinterest comes with its own “Pin It” button that can be installed directly within your browser, allowing you to easily pin items from any web page.
So, how can you use Pinterest marketing to benefit your business … and more specifically, retail marketing. According to Pinterest and Shopify, 93% use Pinterest to plan purchases; 96% use Pinterest to gather product information; and two million people save product pins every day. When business owners hear those numbers it really begins to resonate. It’s the moment you begin to realize that if you’re products aren’t available online how will your business benefit from marketing with Pinterest? You need to focus on a few things to begin with, first, understand that creating a “dead-end” with a pin is bad news. Users that pin items need to be able to follow that link back to a product listing on a website, whether an eCommerce site like Shopify or Etsy, or a simple product gallery like Boutique Window.
The best advice? Find a social media management platform that helps your business manage your social media marketing, and more specifically consistent Pinterest marketing. A solid social media service will show you how to schedule pins on Pinterest and also serve as a great resource for retail marketing tips and tricks, in general. If you’re an independent retailer, we suggest starting a 15 day free trial with Boutique Window to explore managing your social media marketing online, to not only save time, but gain accountability with your retail marketing.