What is Retail Marketing?
Many retail business owners want to know how to increase their bottom line, one of their first questions should be: what is retail marketing and how can it benefit my business? Retail marketing is the planning, promotion and process of selling goods to consumers. The act of promoting goods is the main piece of retail marketing and may include paid advertisements, direct mail, email marketing, social media activity and more. How each of these pieces work together is considered a retail marketing strategy. For example, a retail store may promote their Black Friday specials in the local newspaper as well as post these deals online via their social media networks—these are individual retail marketing ideas working together to form one promotion, in this example, the promotion is for Black Friday.
Retail Marketing Strategy
Social media marketing plays a huge part in a retail marketing strategy, especially in today’s mobile world. More and more consumers report that they follow favorite brands online. According to Hubspot, “consumers are 71 percent more likely to make a purchase based on social media referrals.” Along those same lines, Comscore & Localeze said that “91 percent of local searches say they use Facebook to find local business online.” So, with more than 1 billion Facebook users worldwide, why would a business owner not include social media management in their retail strategies?
Trying to maintain a consistent look and feel with retail branding is difficult, but not impossible. There are several retail marketing companies around that tout just that — a way to stay “you” online and grow your online marketing presence (as well as your bottom line). It’s imperative for any retail owner to invest in a social media management platform, which helps busy retailers save time and guesswork when posting to multiple social networks. These social media management services, like Boutique Window, offer a set of unparalleled social media tools, including scheduling options, a content library, integrations with leading social networks, image storage and editing options, as well as a graphic designer. Boutique Window provides integrations to the leading social networks, including Facebook, Twitter, Pinterest, Instagram and Google+, as a way to keep up with the fast-moving social world. Give it a go with a 15 day free trial and see what you think!