What is Social Media Management?
We know you’re curious, so Boutique Window is here to answer your burning question: what is social media management? Social media management is the planning and execution of the marketing strategy, specifically surrounding social media networks and the activity therein. Typically coordinated by a particular person or group within an organization, social media management monitors, contributes and measures a brand’s presences on social media networks. The marketing strategy may focus on one or two social networks or multiple, including Facebook, Twitter, Instagram, Pinterest, Google+ and numerous others. The management of these networks may include analyzing the output of efforts related to sharing your brand online with new sales directly related to that effort. These social media efforts may include paid and organic posts through networks like Facebook, Instagram and Pinterest as well as tracking and engaging with current and potential customers.
Social Media Management Services
To save time and stay active online, many organizations turn to help from a social media management platform. A platform can come in various forms, whether directly associated with a particular industry or just a broad platform that handles project management at a high level, often considered a social media management tool. Several social media management services exist in the retail industry today—some are cloud-based solutions, while others are individuals who handle the task off-site, similar to an advertising agency.
Boutique Window, a social media management system, provides time-saving tools for scheduling and sharing posts online, including a product gallery for storing images, a content library to share pre-designed graphics with pre-written graphics, an integrated email marketing component for building simple emails and a graphic designer for creating unique, branded content. Social media management companies like Boutique Window exist at different price points and focus on different industries as well as different knowledge levels. Boutique Window is a cloud-based, do-it-yourself tool that prides itself on being a simple platform that focuses on the retail industry, it also comes in at a much lower cost than competitors. To learn more about Boutique Window, check out our plans and pricing and start a 15 day free trial — no credit card needed.