Back in the day, customers would stroll down Main Street and gaze into store windows to browse and decide where to shop. Now, customers are window shopping on the web. In fact, Forrester Research estimates that in 2014, 50.5% of in-store retail sales will be influenced by online research. Showcasing your available merchandise on your website and social media is the best way to attract new customers and turn existing customers into loyal, repeat shoppers.
Use your Website to Show Off What You Sell
When a potential new customer finds you online, they want to get a feel for your style and what you offer before planning a trip into your store. When a returning customer visits you online, they are looking to see what’s currently available: they want to see new merchandise that has arrived since the last time they visited and if older styles have gone on sale. Bottom line, if you aren’t showcasing your current merchandise on your website in an engaging way, you’re missing out on sales.
Make a Lasting Impression on Social Media
You only have a few seconds to grab the attention of shoppers online, so its important to post content that will pack a punch! According to Wishpond, social media posts that include photos receive 120% more engagement than the average post. The most relevant visual content you can share is photos of your merchandise.
Make Your Merchandise Easy to Share
Word of mouth is the best form of advertising. Make it easy for shoppers to like, tweet and pin photos from your website so they can show off your merchandise (and your store) to their family and friends.
Make Sure Shoppers Can Find Your Store
Be sure that shoppers who find you online know exactly where you are located, when you are open and how to make a purchase. Your website should prominently feature your full street address and information about your hours. As a bonus, you can include driving directions.
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This post is a part of our “Promoting Your Brick and Mortar Online” blog series. We give you simple tips to make sure you are promoting your store online in the right way to maximize your exposure and get the most out of your time.