Photo courtesy of YoungDoo
Your window displays are the first thing shoppers see when they approach your storefront. An excellent window display will entice customers to enter the store and set the tone for their shopping experience. If done right, it will translate to more foot traffic and increased sales. But if done poorly, shoppers will be unimpressed and less likely to shop at your store. Take some time to plan and create your window displays with these helpful tips.
Develop a Plan
The first step to creating a great window display is to develop a plan. Spending some quality time brainstorming ideas and mapping out the execution. Building your guide map will help keep you organized and under budget. Consider keeping a journal so you can take notes on what works and learn from your mistakes on how to make your future display-building experience better and easier.
Photo courtesy of havetolove
Search for Inspiration
Inspiration can be found anywhere! All you have to do is look around:
- Browse your city to check out other store’s window displays.
- Spend some time on Pinterest and build a pinboard for future reference.
- Spend some time in nature or watch an old movie.
- Play off the seasons or upcoming holidays.
Jot down any potential ideas in your journal.
Map it out. Build around your layout and merchandise.
Start to imagine how your inspiration can translate to a themed window display in your store. Think big and bold. Tiny details will not translate to the person who is quickly walking by or viewing your window from farther away. You will only have a few seconds to catch their attention. Ask yourself a few questions as you are developing your plan.
- Your merchandise should be the primary focus of your display. Does your theme relate well with your products? If not, you may want to explore a different theme.
- Will you need mannequins, furniture, or specific props for your merchandise?
- How much space do you have? What are the dimensions of your window displays?
At this point, it’s best to create a rough sketch of what you’re envisioning. Jot down what materials you will need and the time it will take to build it out.
Photo courtesy of Fashion Addict
Make it Happen!
Armed with a solid plan and outline, it’s time to build your beautiful window display! Recruit a team of helpers and delegate tasks. If you run your boutique alone, consider hiring an intern through your local University or bribe friends and family with pizza and beverages. If you have employees, turn it into a fun team-building night. Helping hands will make the process move much faster, and it’s good to have a fresh set of eyes to give you different perspectives. Make sure someone is frequently heading out to the sidewalk to help guide you from a shopper’s perspective.
Photo courtesy of Fanshawe
Here are some pro tips for building the best window displays:
- Keep it fresh and interesting. Rotate the merchandise in your displays so you are still attracting the attention of repeat customers.
- Inspect your display regularly to make sure things look neat and polished. Your windows are like a first impression. If they’re messy or empty, the shopper will assume the same for the inside of your store.
- Protect your merchandise from harsh elements. If your windows get direct sunlight, make sure your merchandise won’t ruin or fade.
- Keep your displays well-lit. When the shop is closed, your window displays can act as giant billboards. Make sure the lights in your windows are focusing on the merchandise and make sure your store hours are visible so they know when to return!
- Extend your display to the curb. Place a chalkboard sign on the sidewalk or add a bench for shoppers to sit nearby. The more inviting your entrance is, the more likely shoppers will want to stick around!
- Take pictures and add follow-up notes to your merchandising journal that will help you design future displays.
We love hearing from you! Share your advice for creating window displays in the comments. If you’re looking for more inspiration, follow us on Pinterest.