Hey guys! My name is Ashlie Hadden and I’m the owner of Embelllish and Cuff in Lincoln, Nebraska. I’ve been using Boutique Window since February and I constantly hear from my shoppers both near and far how much they love getting to preview my merchandise online before making a trip into the store or calling to order. I can’t say enough good things about what this product has done for my online marketing.
Boutique Window been a huge time saver for me, but getting started and figuring out how to make sure your Boutique Window stays up to date can feel overwhelming. I thought I’d take a few minutes today and share some simple tips for how to incorporate Boutique Window into your daily routine, making it easy to get started and easy to make sure your Boutique Window always looks stunning.
1. Make Boutique Window part of your new merchandise routine.
We all have a certain routine we follow when we receive a new batch of merchandise. For me, this involves unboxing, steaming, tagging, adding the new items to my POS, and then placing the items out on the floor. I found that Boutique Window easily fits into this routine.
- While I unbox and steam each item, I take my photos. I focus on highlighting the unique features my shoppers will love.
- Once all of my items are unboxed, steamed and tagged, I send my photos from my iPhone to my Boutique Window account.
- After adding new merchandise to my POS, I then open Boutique Window to add item details. I keep items on a rack behind me for easy access to brand names and prices.
The last step is to then place items out on the floor and to start sharing my new merchandise on Facebook, Twitter and Pinterest. It’s always fun to see shopper reactions to the new items!
2. Train trusted employees on using Boutique Window.
My goal is to share to Facebook and Twitter at least twice per day. Since I can’t always be in the store, I’ve trained my girls on how to share using Boutique Window as well! I encourage them to be creative with their posts – sharing their current favorites, merchandise perfect for the weather or anything else that tickles their fancy that day.
It’s so important to hire employees you can trust to be an extension of yourself. While I’m not there, I trust my girls to run the store and complete daily tasks with a focus on a high level of customer service to make sure I have the happiest of shoppers! Using Boutique Window to promote my store and my merchandise is no exception.
3. Block off 30 minutes each week to remove old merchandise.
At the beginning of each week, I take 30 minutes to walk through my store to get a sense for what is still available. I then go through my Boutique Window and remove merchandise that has sold out. I also make a note of any items that only have 1 left as these are good “Last One Remaining” shares to Facebook and Twitter.
Doing this small task each week will help to make sure your shoppers have a great experience with your Boutique Window.
A few more quick tips
- When adding item details (title, description and price), I focus on highlighting unique features, personal experiences with the brand, insight into why this is a fashion fit for the season or any details on fabric or fit the shopper can’t see from the photo.
- When you are first getting started with your Boutique Window, don’t worry about adding all of the existing items in your store! Just choose 10-20 of your most recent items (or the items you think your shoppers will want to know about most). Then, as you get new shipments or new merchandise, add those items as part of your new merchandise routine.
- After your weekly walk-throughs or after adding a batch of new merchandise, think about the collections you are featuring in your Boutique Window. Do you have any old collections that need to be removed? Should you add any new collections? Think about upcoming events, any color stories that have surfaced in your recent merchandise, and any groups merchandise you’ve recently added (for example Outerwear).