The “Shop Small” movement is certainly growing, but sometimes we could all use a little reminder on why it’s so important to support your community’s indie retailers, especially leading up to the busiest part of the year. Here are 3 valuable reasons to shop local. Share with your shoppers in anticipation for Small Business Saturday!
1. Improve your local economy
The money you spend locally will have 3x more of an impact on your community as the money you spend at a national chain. When you spend your money locally, you:
- Create jobs. By creating local employment and self-employment, more money is kept in your community.
- Invest in neighborhood improvement. More city services are funded through sales tax and local businesses are generous in their support of local charities and community events.
- Promote community development. The more small businesses thriving in an area, the more inviting the place is for new businesses and community members alike.
2. A Better Shopping Experience
Small businesses survive on their reputation and cherish their loyal returning customers. We vote with our dollars, so a successful small business will cater to the shoppers’ needs. When you shop small and local you are likely to enjoy:
- Better customer service. You aren’t just a number when you shop small. Therefore, you are likely to receive superior customer care. The employees might even know you by name and will always make you feel welcome.
- A more diverse product mix. Small businesses look for the most unique merchandise to set themselves apart. They usually buy in small quantities to keep everything special. A community with many diverse small businesses is likely to enjoy a much broader range of product choices at competing price points. Local businesses are also more likely to carry items from local artists – the ultimate local shopping opportunity!
- Extra perks. When you shop small, you can develop a relationship with the store owner. They may ask for your valuable feedback when it comes to determining store hours or what kind of merchandise to stock. You may even be able to place custom orders.
3. Strengthen your community long-term
Over time, a larger population shopping locally can make a huge impact where you live.
- Keep your character. Local businesses are the backbone to making a community unique and original.
- Put your neighborhood on the map. By improving the shopping destinations in your area, you will increase tourism and bring more money into your local economy
- Encourage entrepreneurship and local prosperity. Entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.