As an independent retailer, your business has a unique story. Take advantage of the “About” page to share it with the world. Adding relevant content to this page helps search engines like Google and Bing find your site, pushing you up in the search rankings. Here are a few tips to enhance your “About” page:
How did you get started?
Customers love to hear about the people and passion behind a business. Use a conversational tone to explain how it all began. Think about how you answer this question face-to-face. Being honest and showing personality makes your story authentic.
What is your background?
To establish credibility, highlight some of your professional and personal achievements related to your business.
Here is a great “About” page example from Statement.
Tell us about your core beliefs or mission statement. Is there a story behind the products you sell? Let your passion shine to set yourself apart from competitors.
Establishing an online presence means customers can view your products anytime, anywhere. Include contact information on how to place an order and any other important details your customer should know.
What do you find important when reading/writing an “About” page? Tell us in the comments!