Facebook recently made some changes that gave businesses some cause for pause – and, we’re referring to Business Page “Likes.”
Every business out there asks their self the same question – how do I actually know who likes my page? Well, that’s the question Facebook wanted to help answer and the reason why the social media giant recently began an effort in “Making Page Likes More Meaningful.”
There are a lot of business owners speculating what Facebook was planning to do with their page “Likes.” While some theories were close to the truth – there were some pretty far-fetched rumors floating around.
What’s the deal, Facebook?
Facebook is simply updating how page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ “likes” counts. Boutique Window is here to ease your mind and set a few things straight. Do you know what it means when I refer to a memorialized or voluntarily deactivated account?
A memorialized account is a way for people on Facebook to remember and celebrate those who’ve passed away.
Voluntarily Deactivated Accounts
A voluntarily deactivated account is a way for users to set their account to an inactive status, without permanently deleting their account information. A deactivated account saves your information, including friends, photos, interests, page likes, etc., just in case you ever want to come back to Facebook. If an individual permanently deletes their account, all of the information will be removed – with no way to recover the deleted information.
But, I don’t want to lose anyone.
Have you ever heard of the term: “inactive liker?” Facebook users have coined this term – but do you know what that means?
Inactive Likers vs. Inactive Accounts
Basically, an “inactive liker” means that the user just chooses not to like your comments on a regular basis, but they still have an active Facebook account. They may read a post, but choose not to like, comment or share the post and that is what some call an “inactive liker.” Now that we’ve cleared up what that term means – we can safely tell you that Facebook did not remove those “inactive likers” from your business page.
The way Facebook calculates audience and page data may be a bit confusing, but this information is very meaningful for businesses. Facebook already filters out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.
Why, Facebook … Why?
So WHY is Facebook removing those from your business page “likes?” Well, it actually helps give your business up-to-date insights on who really follows your page. And, because of the way Facebook works, this will be beneficial to your business and the way you use their service. Think of it as almost like a “less is more” or “quality over quantity” type of data management.