Get creative with collections to categorize your merchandise in unique ways and cater to your target customers’ needs. Here’s a few of our favorites from current Boutique Window customers.
Winter Clearance Sale
Pursenality created this collection to showcase their limited-time markdowns. This is a great idea to help move your lingering merchandise and please the budget-conscious shopper.
Pro Tip: Use the Sale flag!
Vacation Essential Guide
Get to know your customers and create collections based on popular events that they shop for. The Post and Nickel knew a lot of shoppers would be traveling around Spring Break, so they created this essential guide. They can share this collection to their social networks to remind shoppers to start planning, purchasing and packing!
Get the Look
Embellish shows their style expertise with this collection. It’s a great way to showcase how to build outfits with your merchandise and help shoppers who need styling assistance. Don’t be surprised if shoppers buy the entire outfit!
Here’s another great example of a collection built just for your shoppers. Clothes Mindedfeatures dresses, tops and jewelry that are perfect for a special date night.
If you have access to photos of your orders before the merchandise arrives, you can build excitement with a “Coming Soon” or “Pre-Orders” collection. Little Bitz of Everything offers special discounts to encourage shoppers to purchase their pre-orders. It’s a great way to boost sales and please the shopper who want to be the first.
Do you have an idea for a collection to share with other store owners? Share it in the comments!