Instagram may be the new kid on the social media block, but they’re growing faster than most. Recently, Instagram announced reaching 200 million active monthly users and over 20 billion photos shared. With easy mobile access and a beautiful visual browsing experience, it’s a no brainer for retail stores to join the bandwagon.
So what is Instagram? Simply put, it’s a photo and video sharing social network app for mobile devices. Businesses and individuals alike can create a profile to instantly snap and share visual content with their followers. Users can like or comment on posts and explore new content by searching for #hashtags. If you’re just getting started with Instagram or simply looking for helpful tips, here’s a quick guide to getting the most out of Instagram for your retail store.
Showcase your merchandise
Unlike Facebook, Instagram’s feed remains unfiltered. Shoppers can endlessly browse a mix of content from friends and businesses they follow, and they want to see what you have available for sale! Keep your smartphone nearby so you can snap quick product photos of new arrivals and bestsellers.
Exhibit your styling expertise in the real world
Lifestyle photos are a huge hit on Instagram. Recruit an employee to model your merchandise around town or show off a room in a client’s home that you’ve designed.
Advertise upcoming events and promotions
Get shoppers excited for upcoming events and promotions. Include details in the caption and direct shoppers to your profile for your website link if more information is needed.
Go behind the scenes
Shoppers feel especially connected when they get a taste of what your everyday is like. Share travel photos when you’re headed to market, post videos when you’re prepping for a big fashion show or recommend your favorite local restaurant the next time you’re enjoying a meal.
When it comes to discovery, hashtags reign supreme on Instagram. Use a mix of popular hashtags to reach new shoppers and your own custom hashtags to interact with your loyal customers.
Need help? Request a demo to see how Boutique Window makes Instagram easy and fun for your boutique!