It can be hard to fill your calendar with unique promotions throughout the holiday shopping season, so we’re here to help spark some inspiration. Here’s ten different event ideas for a holly jolly shopping season.
1. Early Bird Specials
Get the holiday shopping season started with a bang by offering incentives for early shoppers. Host promotions that are valid the week(s) before Thanksgiving or consider a layaway program.
2. Holiday Open House
The holidays are all about social gatherings. Invite your shoppers to an open house. Serve sweet holiday treats, play Christmas music, and set up “gift guide” vignettes throughout the store.
3. Black Friday – November 29th
Black Friday is widely acknowledged as the beginning of the holiday shopping season. Although the day is traditionally dominated by big department stores offering door-busting deals, small businesses can still join the fun! Take an alternate route and offer things only a small business could: serve free hot chocolate and coffee to attract shoppers who were up early or offer to schedule private appointments with a personal shopper.
4. DIY Night
Host a creative hands-on event at your store. This is a great opportunity to get customers in the door without feeling the pressure to buy something. They will remember your store for the memorable experience and likely become a loyal shopper!
- Set up stations with different activities or focus on one bigger advanced project.
- Create holiday decorations. Shoppers could take them home or you can offer them gift cards and keep the decorations for your in store displays!
- Make DIY gifts or holiday desserts.
- Design custom gift wrap or invite shoppers to bring in their gifts for a wrap-a-thon.
5. Small Business Saturday – November 30th
The big day! Small Business Saturday is totally catered to you and it’s growing every year. Focus on partnering up with neighboring local businesses and supporting the “shop small” movement.
6. Cyber Monday – December 4th
Even if you don’t sell online, you can still capitalize on this new shopping day. Since many shoppers will be online, you can run promotions on Facebook or encourage shoppers to make a purchase by highlighting the details in your “How to Buy” button.
7. Donation Drives
It’s the season for giving. Get your shoppers involved in supporting your community.
- Participate in Giving Tuesday on December 3rd
- Have a canned food drive. Stack up the donations in your store window so shoppers can see the progress!
- Host a Toys for Tots event. Give shoppers a “thank you” coupon when they donate.
8. Meet Santa
A visit from Santa is a fun way to get families in the store. He can hand out candy canes or take pictures with kids, families, and pets!
9. Men’s Shopping Night
Invite the men for a “guys night out” where they can chat with personal shoppers and get advice on what to buy the special women in their lives.
10. Twelve Days of Christmas
Offer daily deals to push specific merchandise or ask trivia questions to give away gift cards. It’s a great way to increase online engagement with your shoppers because they’ll want to check back every day!