Great news! Facebook recently changed their promotion guidelines, now making it possible to run contests on your Facebook business page. A well executed promotion will help you reach more fans, increase engagement, and reward your loyal shoppers. Here are some creative ideas for promotions that will help you engage shoppers and grow your Facebook fan base. At the end of the article, we’ve included tips and best practices to help you create a successful promotion.
Ideas for Creative Promotions on Facebook
With the new guidelines, you can run any promotion that encourages activity directly on your Facebook business page timeline. This includes posts, likes, comments, and messages from users. This is a great way for you to interact with your shoppers! It’s important to note that, according to the guidelines, you cannot encourage customers to tag themselves or share posts to their personal pages.
Here are a few ideas to get the creative juices flowing:
Comment for a Free Gift
Are you carrying a new brand that you want to promote or do you want to feature a specific style or trend? Give away some merchandise from your store. This can be cost effective and we guarantee your shoppers will be thrilled. In this post, we used Boutique Window’s built-in photo editor to add text to an image and then shared the item from our Boutique Window to Facebook with contest details in the caption.
Likes for a Special Sale In Store
Want to boost traffic in your store? Consider running a promotion that gives away a special sale for all shoppers. This will encourage group engagement and everyone wins! In this post, we shared a single item from our Boutique Window and asked for likes in the caption.
Callout for Photos, Win a Gift Card!
This contest is a bit more involved but has an even bigger payoff. For this promotion, we posted a status update asking shoppers to post a photo wearing an item from our boutique to our Facebook page. We also asked users to like our original post to help increase visibility of the contest details. Note: Remember to check your page’s privacy settings to make sure you allow others to post photos to your page timeline.
Simple tips to host a successful promotion
Facebook classifies a promotion as any activity involving prizes, giveaways, registration, entry, or element of chance. Before starting your promotion, decide on entry details, what you want to give away and how you will determine a winner.
First, decide how you want to ask for entries:
- Ask for comments or likes on a specific post.
- Ask shoppers to post directly on your page timeline.
Next, decide what you want to offer for a prize. Consider offering a special sale, free merchandise, gift cards or special prize packages like a private shopping event or free tickets to a fashion show.
Determining a Winner
Decide if you will select a random entry or if your contest will be based on merit. Determine if there will be multiple winners and when you are going to announce the winner. Be sure to make all of these details clear in your promotion announcement.
Being organized and following these helpful tips will ensure your contest runs smoothly.
- Include a clear call to action (CTA) – Be direct with your customers so they know exactly what they need to do in order to accurately enter the contest.
- Include a photo with your post about your contest – Posts with photos are eye-catching and generate more likes. Add a photo to increase visibility to your contest.
- Make it compelling – The sweeter the deal, the more motivated the user is to enter. Invest some time and energy in creating your promotion and reward your shoppers with a worthy prize.
- Promote your post or create an ad – Consider boosting your post for a small nominal fee or advertising the contest on Facebook to broaden your reach.
- Remain active during the promotion – Watch your notifications and respond to questions in a timely manner. Continue to post reminders for shoppers to enter.
- Wrap it up – Make a clear announcement when the contest ends, announce the winner(s), and thank all the participants.
Have you ever hosted a promotion on Facebook? Were you pleased with the results or would you do things differently next time? Share your advice in the comments!