Having a consistent and connected online experience is critical to reaching both new and existing shoppers and turning them into loyal customers. Your website, social media presence, and information about your store in local search engines and listing services should all promote your brand and feature your in store merchandise.
Think of your shoppers in three phases: discovery, connected and sales. Both your online and offline marketing efforts should progress shoppers through these phases smoothly with the end goal of getting them in store to make a purchase. Once the purchase is made, shoppers should smoothly move back into the connected phase until they are ready to come back in store to make another purchase.
I don’t know about your store.
There are plenty of potential customers who don’t know about your store. Advertising and marketing creates opportunities for these shoppers to become aware of your store and digital promotion has become a critical tool. A few key components include having a website that will allow shoppers to find you on search engines like Google, Yahoo or Bing, maintaining an active social media presence, and making it easy for your loyal shoppers to share information about your store on their social networks.
I want to learn about your store.
Shopper’s who learn about your store for the first time may need more information before deciding to stop in. These shoppers expect that they can learn more on your website. Your website should include all of the basic information new shoppers are looking for along with some online window shopping. At a minimum, your website should answer the following questions:
- Do you sell a product the shopper wants?
- Does it fit their style?
- Where are you located?
- When are you open?
- How can they stay in touch?
Show me what you have. Right Now.
As the pace of daily life becomes increasingly hectic, giving your shoppers the ability to browse the latest and greatest merchandise anywhere and anytime is critical to driving customers to your store. Shoppers love knowing when there are styles in store they can’t live without so they can plan their shopping trip in store.
Let’s stay in touch.
Shoppers want to stay in contact with you to get news about what’s happening at your store and stay connected to your brand. Channels like Facebook, Twitter, Pinterest and Email are perfect for delivering these messages to your shoppers:
- Sales and promotions
- In store events
- New arrivals
- Featured items
- Expert advice
- Lifestyle extras
Items that you post on your Facebook, Twitter or Pinterest feeds should always include a link to give shoppers the opportunity to window shop for more on your website.
Boutique Window makes your online marketing a breeze.
Boutique Window makes it easy to ensure shoppers in each of the above phases are having a great experience with your brand online. With one simple, easy to use tool, you can give your shoppers what they want online.
This post is a part of our “Promoting Your Brick and Mortar Online” blog series. We give you simple tips to make sure you are promoting your store online in the right way to maximize your exposure and get the most out of your time.