Pinterest is a visually engaging social sharing site that helps people collect and organize things they love from people with common interests. With over 23 million unique visitors per month, Pinterest is becoming one of the fastest growing social networks. If you are new to Pinterest, here’s an introductory guide to get you started.
Elements of Pinterest
Pinterest is composed of users who actively upload and share photos that link back to their original source:
- Pinners are members of the site. They may be individuals or businesses. Each pinner has a profile page with some brief information and a list of their boards.
- Pins are the content that is added and shared. A pin can be anything (a tutorial, a recipe, a dress, or even a quote). They are formatted to be a single image with a description below. When a pinner clicks on a pin, they are redirected to the website where the pin originated.
- Boards are a way for pinners to collect and organize their pins. Each board tells a unique story. People can follow boards they like to see new pins in their “feed.”
How it Works
The Pinterest community is an open network of pins, boards, and pinners. Pinners can:
- Create original content by adding new pins and creating inspiring boards.
- Follow other boards and pinners to customize their home feed.
- Engage with existing pins by liking, commenting, repinning, or clicking through to the original source.
Using Pinterest for Business
Since Pinterest is visually driven, it’s a great place to showcase photos of your merchandise. Pinterest is a place to tell your brand’s story. It’s best to share a combination of your products with other relevant lifestyle pins.