We know your days are crazy busy. Even the best intentions of regularly sharing to Facebook, Twitter, Pinterest and Instagram, fall to the way-side when you are doing a million things at once. And, we’ve heard that when you are crafting an email to your shoppers, you’d often like to do this during off hours so you can think clearly about messaging. We hear ya! Today, we’re announcing the solution: the brand new Content Calendar in your Boutique Window! You can now schedule social posts and emails in advance, so you know you’re covered online.
The key to a successful online marketing strategy is to ensure you are posting relevant and interesting content regularly. We recommend sending an email to your shoppers twice per month and sharing to your social accounts 1-3 times per day. Your social posts should include an even mix of:
- merchandise shares
- posts that are just for fun or that give insight into your industry
- information about store events and news
Your Content Calendar makes it easy to scan upcoming days to make sure you are posting regularly and have included the right mix of content.
Schedule Social Posts
You can schedule posts that feature your merchandise or posts from the Content Library. First, choose the social accounts you’d like to share to: Facebook, Twitter, Pinterest and/or Instagram. Any social accounts you have connected to your account will appear as options. Type in your caption and then click Next.
Choose if you’d like to schedule your post or send now. If you schedule your post, select the date and delivery time, then click “Schedule Post.”
You can edit your share at any time by visiting your Scheduled Activities list on your Dashboard. Boutique Window will automatically send your share to Facebook and Twitter at your selected time and you will get a notifications in your Tasks list when it’s time to share to Pinterest and Instagram.
We’ve been hearing great things from customers about our new Email Tools. We’ve just made them even better with the addition of scheduling! You will now see a “Schedule Email” button where “Send Email” used to be. Simply select the date and time you’d like to send the email, then sit back and relax. Your email is ready to go!
You can edit a scheduled email by visiting your Email Dashboard. If you choose to edit a scheduled email, we’ll automatically pause it for you, so you’ll have time to make changes before it goes out to your shoppers. When it’s ready to go again, simply click the Schedule Email button again to re-schedule it.
What do you think? Tell us in the comments below or email your feedback to firstname.lastname@example.org.