Social Media Management Glossary
Boutique Window offers more than just an outstanding social media marketing platform, we offer education, training and one-on-one assistance when it comes to understanding your online marketing strategy. We’ve helped thousands of businesses and independent retailers take their brand online with an active presence in social media and email marketing. These business owners have seen immense growth in not only their bottom line, but also with brand recognition and reach online.
Learn how you can take advantage of Boutique Window’s social media management platform and resources to grow your business.
How are retailers across the globe using content marketing to benefit their digital approach? Learn how you can utilize Boutique Window to target audiences with relevant content that is unique to your business.
How can a cover photo on Facebook and Twitter impact your business and brand? Well, it’s the first thing potential shoppers see when they browse your business profile—it’s the perfect chance for a great first impression. What do you want them to know about your retail store – the upcoming event or promotion you’re hosting this weekend? Post an eye-catching graphic to draw in fans, followers and friends.
Digital marketing has taken the business world by storm. Independent retailers now include digital marketing in their overall marketing and advertising strategies. Digital marketing varies across electronic media, but often encompasses social media marketing, pay-per-click ads, search engine optimization and much more. Learn how digital marketing has affected the retail industry and how you can use Boutique Window to help manage your online presence.
Don’t ask yourself, “what is Etsy marketing?” You should ask yourself how to start a free trial with Boutique Window to help promote your Etsy shop. Take some time to explore the site and learn why Boutique Window can truly be a partner in retail marketing success.
Easily connect with friends and family by creating a profile with the world’s largest online social network. Facebook provides immense opportunity for businesses to grow online by gaining exposure to potential customers, engaging with existing shoppers and building their brand. Learn more about Facebook and how it can be used for individual and business use.
To be truly successful with your social media marketing, you need followers. And not just any followers, you need followers who are active and engaged with the content that you share. Most business owners are consumed with the number of followers they have, more than the number of engaged followers. Quality over quantity, folks — it rings true when it comes to social media marketing, too.
A GIF is an animated image typically used on web pages, but now it has become commonplace in social media. Businesses are beginning to use GIFs in social media marketing to remain relevant with popular, millennial culture and trends. Learn how you can utilize GIFs in your marketing strategy.
Take your inbound marketing to the next level with a Google+ account. Google+ is a great way to boost your search engine rankings and is a social media network that works similar to Facebook and Pinterest. Google+ for business marketing is a great way to enhance your SEO, amplify your reach and boost your social media marketing strategy.
There is an easy way independent retailers can boost brand recognition and expand the reach of their social media marketing … and it’s really simple. The use of hashtags in social media marketing can impact businesses in a positive way, learn more now.
Similar to other social networks, like Facebook, Instagram is an image and networking platform focusing on image and video shares from users. If you use Instagram for business purposes, learning how to market your business on Instagram can be a fruitful expenditure of your time.
How can one little “Like” affect your social media marketing presence? Likes, comments, shares, retweets, regrams, etc. all have an impact on the algorithm (or behind-the-scenes mumbo jumbo) of social media networks — basically, who sees what from who. If you’re using Facebook for business purposes, you’ve likely noticed this already. See how a “Like” really works!
Stay on top of what a news feed is and how it can affect your Facebook marketing. News feeds are maintained by a particular algorithm within the specific social network and dictate what a user sees (or doesn’t see) in their feed of recent activity.
A social bookmarking site of sorts, Pinterest acts a virtual bulletin board to allow users to “pin” or save images, interests, products, videos, articles and more. Retailers can use Pinterest marketing tactics to grow online and share products with potential shoppers — expanding their reach exponentially.
Retailers everywhere are hard at work to conquer their marketing tasks and strategies. Learn how store owners are using specific retail marketing tactics to benefit their bottom line, from social media marketing to paid advertisements and more.
Take your marketing strategy to the next level by managing your social media activity properly. Social media management is the planning and execution of your social networks’ activity, including the growth and engagement of your brand online. Learn more about how social media management can affect your business or organization.
Twitter emerged on the social network scene in 2006 and has continued a steady growth since that time. As a microblogging site, it serves a specific purpose on the social scene and continues to be a popular site for trending news.