What is an Infographic?
What is an infographic? Though the popularity of the infographic has risen dramatically in the past few years, we still commonly receive questions about the various terms used to describe this field of design. Data visualization, information design, visual content, and infographics are just some of these terms, and the confusion is understandable. Many of these labels are not only overlapping but also open to individual interpretation.
Businesses everywhere want to jump on the trendy train, but what is an infographic and how can your business benefit from it? Let’s break it down, an infographic is exactly what is says: information displayed graphically. It’s can be a broad description that encompasses really any image that displays information, whether copy, data or both. In the age of social media marketing, businesses need to be able to capture the attention of customers and quickly tell a story.
Infographics typically represent a large data set; analyzing this data graphically easily shares a story and provides a simple measure to make sense of the numbers for a target audience. Depending on the data set, the infographic can become long in the vertical height of the image, but typically doesn’t span horizontally too far — this is due to many infographics being stored on web pages, blogs or social media networks. Infographics tend to be very heavy with numbers and data, and use text to continue the “story” of the infographic. Many infographics contain bar graphs, line graphs, pie charts, and other data
Before you decide to create and share an infographic, determine if it’s right for your business by asking yourself the following questions: 1) What story do I need to tell? 2) Is this story relevant to my retail business? 3) Why does this story need to be told? and 4) Who do I need to share this story with? If you can answer these questions and feel that telling the story as an infographic is the best option, then go forth and conquer!
Retail owners often tend to only share items online that include promotions and products, but there is so much more that can be offered to target shoppers. Get creative with a story and begin building an infographic to share data with followers. For instance, what are the Black Friday shopping numbers that affect local businesses and your community, specifically? Plug in numbers to an infographic and share with your community! You may be surprised to see the effect afterwards.
Take a look at Boutique Window, a social media management platform built especially for retail stores. We offer a 15 day free trial, so you can give our social media tools a spin and see if they’re right for your business.