What is Content Marketing?
Business owners often ask how they can attract and retain customers. One method we find valuable is content marketing; but what is content marketing? Content marketing is a strategic approach focused on creating consistent, relevant and unique content to attract a targeted group of people (or as we call it in the marketing world: audience). The purpose of this marketing approach is to drive a customer action, and for most business owners that action will have a profit tied to it.
There are so many required tasks businesses must perform online to stay relevant, like having a mobile-responsive website; working diligently on search engine optimization; maintaining an active and unique blog; sharing to social networks multiple times throughout the day; staying responsive to followers online; advertising through paid options like Google Adwords and Facebook; selling products with e-commerce capabilities; and so much more. Now, you’re hearing that content marketing is the way to go? What else can we add to your list?
As an independent retailer, you have plenty on your plate outside of digital marketing. But in today’s social world, it’s extremely important to maintain a healthy presence online. With that being said, Boutique Window suggests incorporating content marketing into a top-down marketing approach. For marketing retail, remember that you have tons of unique content to post about and it’s all hanging right in your store! By writing blogs, sharing posts on social media and creating unique content from your merchandise and brand, you’ll have a great start to your content marketing strategy. Instead of pushing sales and promotions 100 percent of the time, try pitching your brand, your personality, your products and your services in a non-interruptive approach. This type of valuable content is exactly what your shoppers are looking to learn more about.
Now you’re asking how Boutique Window can help? Independent retailers everywhere are using our social media management platform to help plan and execute their content marketing strategy. Our exceptional social media tools benefit our retailers by providing scheduling options, an activity calendar, ready-to-send social media graphics and so much more! Try Boutique Window with a free 15 day trial!