What is Digital Marketing?

What is digital marketing and why does it seem to matter so much these days? Let’s get to the bottom of this with a simple definition. Digital marketing is the promotion of goods, services, or a brand on electronic media, typically via the Internet. Digital marketing channels often come in one of these various forms: social media; pay-per-click advertising; search engine optimization; email marketing; content marketing; viral marketing; and so much more.

Marketing for Small Business

The best part about is digital marketing is the real time analysis that marketers can obtain and use instantly to understand what works and what doesn’t work with their digital marketing campaign. For instance, small businesses can use digital marketing to keep up with their “big box” competitors. With strong marketing ideas for small business, you can achieve online marketing success through social media, search engine optimization and other various forms of digital marketing.

Digital marketing has changed the way consumers obtain their information. They expect instantaneous gratification online with the ability to check for consistent updates from their favorite brands. Consumers crave personal and relevant communications online — generic advertisements no longer fit the bill. These online consumers also want to see what their friends and peers say about your brand; your online reputation goes a long way in this digital world.

Along that same line, no longer do consumers call and leave messages at the store or office, they simply chat in a message and expect a response within seconds or minutes. In fact, Facebook has now added a rating for how responsive companies are via their Facebook Messenger. Companies who don’t monitor their messenger on a regular basis may be more likely to have unhappy customers. However, all of this talk about digital marketing, doesn’t mean you should neglect your traditional marketing or communication approach.

Marketing for small business can be tough these days, especially for independent retailers. Boutique Window helps retail owners stay on top of their digital marketing with an easy-to-use social media management platform. Built especially for retailers, users benefit from high quality social media tools, including scheduling options, an online activity calendar, ready-to-use social media graphics, product gallery for simple storing and sharing, as well as an integration for email marketing. It’s a true digital marketing dream platform. Give Boutique Window a try with a 15 day free trial!