What is Etsy?
You may be asking yourself, “what is Etsy?” Well, the actual name Etsy doesn’t stand for or mean anything in particular. However, the site itself has become synonymous with the handmade industry. Etsy is a peer-to-peer eCommerce platform that focuses on the buying and selling of handmade goods, vintage items and craft supplies that are hard to find elsewhere. Whether you want to buy or sell, you must create an Etsy profile. Each seller has their own “store” that is created within that personal Etsy profile. Although creating an Etsy shop is free, each individual item in the shop costs $0.20. While, the sales price of each Etsy listing is determined by the shop owner, Etsy does claim 3.5% of the sale price for each item.
Founded in 2005, Etsy now boasts a global marketplace with more than 1.7 million active sellers and 26.1 million active buyers. With that many active buyers, it’s no wonder people are selling on Etsy. Now, if you’re one of the 1.7 million who choose to sell on Etsy, how do you promote your Etsy shop? There are so many different Etsy marketing tactics around today, but the number one method still seems to be online marketing—mainly, social media marketing.
Marketing an Etsy shop can be easy when using social media tools like those offered with a Boutique Window subscription. Social media marketing platforms, like Boutique Window, offer so many time saving tools, including integrations to the leading social media networks, scheduling options, activity calendars and so much. One big difference between Boutique Window and other social media services is the integration with Etsy. Through the Etsy api, Boutique Window is able to easily sync with your Etsy business. This integration allows a continuous flow of product photos and listing details to your Boutique Window image gallery, providing you the ability to easily share to your connected social media networks. And, the best part? You can take advantage of the graphic design tools and simple email builder within Boutique Window to help your Etsy products go viral. Promote your Etsy shop with a little assistance from Boutique Window—your partner in retail marketing.