Improve Your Social Media Marketing
Marketing experts agree, if you don’t have an online presence in today’s world, you’re spinning your wheels. Independent retailers have limited time and often a limited marketing budget. With Boutique Window’s social media management service, retailers can not only define their social efforts but schedule posts in advance—saving time and money in the long run.
Retail Marketing: The Best Social Media Tools
According to Social Media Examiner’s 2013 Social Media Marketing Industry Report, 62% percent of marketers spend more than six hours per week on social media, while 36 percent spend a whopping 11 hours per week (or more, trust us). Retail store owners simply don’t have six hours to spend on social media marketing strategy, not to mention the additional retail marketing tasks. Boutique Window’s social media tools are built to consolidate your marketing efforts by combining your email and social outreach to an all-in-one platform.
Social Media Facts
Manage Facebook Business Posts Effectively
Are you a retailer that has a love/hate relationship with Facebook? All of the recent “algorithm” changes and updates can really make it difficult to know what, when and how much to post. Our Facebook integration takes into account developments and “behind the scene” changes, including what type of hyperlink will be best displayed in news feed – receiving more likes and shares. Our all-in-one social media marketing package pulls together an online product photo gallery and content library for scheduling posts in advance, as well as sharing entire Facebook albums.
Tweet with a Purpose
Twitter is a fantastic outlet for branding your retail store – you’d be surprised how much of a presence you can give your store in 140 characters. Tweet with a purpose and easily build a following with our Twitter integration. By scheduling tweets in advance, our integration will auto-post without any extra work on your end. Stay on top of retail marketing with our integrated social media tools, including a handy Twitter character counter.
Pin Your Own Products
Are you pinning what you preach? Independent retailers often forget that they hold the keys to an unending supply of interested customers. Pinterest boasts that 88% of pinners purchase something that they’ve pinned. And Shopify supports the stat that users referred by Pinterest spend an average of $80 compared to a Facebook referral of $40. So, what’s keeping you from pinning? Get your products, sales and inspirational content on your pinterest boards with our pinning feature. Social media management never looked so good.
Stay Accountable with Your Instagram Posts
As a retailer, it’s important to stay ahead of the curve and keep up with trends in the industry. Instagram is the fastest growing social network and can also boast incredible brand power, it’s something all retailers (big and small) need to spend time cultivating. 62% of users on Instagram follow multiple brands – that’s more than half of all Instagrammers that are actively seeing their favorite brands’ images on a daily or weekly basis. So what does your Instagram gallery say about your brand? With Boutique Window, users have the capability to choose content from our library of professionally designed and pre-captioned image posts – saving time and money from hiring a designer to build high-end graphics to share online and in-app. Our handy tasks and push-notifications keeps you accountable with Instagram – reminding you when you have a scheduled share that needs to go live on your Instagram feed.