Building a following on Facebook is key to successfully marketing your store on social media. Here are a few easy steps that can help you get more followers.
Before we dig in, it’s important to make sure you have a Facebook Business Page set up for your store and not a personal account. Setting up a business page is crucial to getting the most out of your store’s Facebook account and you’ll learn all about why in this article. To set up a business page for your store, start here.
Invite Your Friends
Facebook has a built-in tool that allows you to invite any of your personal contacts to like your business page. This is a great way to build an initial audience for your Facebook page and encourage shoppers who may have found your personal page to switch over to following your business page.
Invite Your Email List
If you have an email list for your store, you can import the list to Facebook and they will send an invitation to like your page to the Facebook account associated with each email address (or send an email invitation if no Facebook account is found).
First, click on the “Build Audience” button and select “Invite Email Contacts”
Facebook provides instructions on connecting your account or downloading and formatting your list for the most common email marketing tools. Just follow the instructions provided to complete the process.
Run Facebook Ads
Facebook ads can be an effective and affordable way to reach new shoppers with your Facebook page. We recommend running Post Engagement Ads that highlight your merchandise, an upcoming in-store event, or a sale.
Tell Your Customers In Store
Make sure your current shoppers know they can stay up to date on your new arrivals, sales and promotions by following you on Facebook. Connecting with your loyal shoppers on Facebook helps your store stay top of mind and will help connect you to their friends when they like, comment and share your Facebook posts. Consider including the URL to your Facebook page on a counter sign or a card that’s included in shopping bags. You can also let shoppers know verbally at check out.
Pro Tip: Have a Content Plan
Make sure you have a plan for posting good content on a regular basis before you start building your audience. A consistent content plan is necessary to maximize exposure to your posts and keep engagement on your Facebook page high. We recommend stores post to their Facebook pages at leat 3 times a week. Posts should include images that show off your current merchandise.
Do you have other tips for building an audience on Facebook? Let us know what’s worked for you in the comments below.