If you’re in the process of opening your brick-and-mortar boutique, it’s a good idea to start marketing online. Use Boutique Window to build the hype and you’ll have customers waiting at your door! Here are a few ideas on how to start marketing online now:
Post “Sneak Peeks” of your merchandise
Get customers excited by showcasing products as they arrive. Find a photo-friendly space or simply share a zoomed-in detail of some of your items as a tease. Create a “Coming Soon” collection in your Boutique Window and you may even generate some sales before opening!
No merchandise yet? Show your style and inspiration
If ordering merchandise is still on the to-do list, get customers excited by showing them your personal style and vision. Give customers a taste of what to expect. They will learn about your style aesthetic and crave more.
Introduce yourself using the “About” page
Now is the time to tell shoppers who you are and why we they are going to love your new boutique. Share your background, vision, and mission statement for the store on your Boutique Window “About” page. If you need advice on what to write about, check out these tips.
Offer promotions for Liking your Boutique Window images
Once the followers start rolling in, encourage people to spread the word by offering a deal. Host contests for gift certificates or VIP access to the Grand Opening party. Fans who like your Boutique Window items can be entered into a drawing to win!
Share photos of the construction
People love to see the “Before and After” and will appreciate getting a glimpse into all the hard work that goes into making your storefront just right. It will make the finishing touches look even sweeter when you look back at where you started.
Image courtesy of Orn Hansen
Offline tip: Use storefront windows to tease your opening
If you have large windows, you can create fun “cover up” displays to attract attention from passersby.
Image courtesy of Kimberley Chan
Being the “new kid on the block” is exciting. You’re providing a fresh perspective for your community. Share your excitement and passion online and you’re sure to receive a great response! Do you have any stories or suggestions for opening a new storefront? Share with us in the comments!