Twitter is one of the most popular social networks with over 200 million active users worldwide. To put it simply, Twitter is a microblogging service where anyone can read, write and share short messages. Users enjoy a feed of 140 character “tweets” from friends, brands and businesses they choose to follow. As a local retailer, Twitter is a great avenue to reach and engage shoppers online. If you’re new to twitter, here’s an introductory guide to help you get started.
Elements of Twitter
Similar to other social networks, Twitter is composed of users who actively share content and communicate with each other. A tweet is a 140 character post that can include text, links, pictures and videos.
- Each user (brand or person) has an @username. Your @username must be 15 characters or less and it doubles as your Twitter profile URL (ex: twitter.com/boutiquewindow).
- Your profile page is where users will find your profile picture, an introduction to who you are, a link to your website, and a feed of all your tweets.
- Follow other Twitter users to include their tweets in your personal feed.
How do shoppers interact with my tweets?
Shoppers have several different ways to engage with your store and share your content on Twitter.
- You can “like” a tweet by clicking the favorite button.
- You can share tweets from other users by clicking the retweet button.
- You can reply to another @username’s tweet by clicking the reply button. Replies will only show up in your news feed, the @username’s news feed, and any other user who follows both parties.
- You can also include another user or brand who is on Twitter in your tweet by using a mention. Just include their @username in your tweet. The mentioned @username becomes a clickable link back to their profile and they will get a notification that you mentioned them in your tweet.
What’s a Hashtag?
You can use #hashtags to organize conversations and make your tweets discoverable. When you use a #hashtag in your tweet, it becomes a clickable link. When shoppers click that link, they are taken to a stream of other tweets that include that same hashtag. Here are some fun ways to incorporate hashtags into your tweets:
- Promote local shopping by including #shoplocal or #shopsmall in your tweets.
- Collaborate with other small businesses in your area to create a hashtag just for your shoppers. Include something like #ShopDowntownLincoln in your tweets so shoppers can browse a stream of all tweets from your local area.
Using Twitter for Business
Don’t miss out on the shoppers who use Twitter as their network of choice. Shoppers on Twitter want to hear from local retailers and are increasingly using the platform to stay up to date on their favorite local stores. In fact, retail is one of the top brand categories that people want to hear from on Twitter.
Twitter is a great way to connect with local shoppers and spread the word about your store. With it’s visual feed, Twitter is the perfect place to update shoppers on new merchandise and in-store events.
Ready to test it out? Sign up for a Twitter account then connect it to your Boutique Window for easy sharing. Check back here soon for our next blog article: Twitter Made Easy with Boutique Window.