Facebook provides a special type of page for businesses that makes it easier for stores to connect and communicate with shoppers. This article includes an overview of the features that are included with a Facebook Business Page along with instructions for switching to a business page if you’ve accidentally set up your store’s page as a personal account.
Don’t have a Facebook Page set up for your store? You can set up your Facebook Business page here.
Personal Facebook pages are equipped with security measures that protect an individual’s privacy on Facebook. These security measures are great for keeping personal information out of the wrong hands, but can make it challenging for shoppers to communicate with a business on Facebook. With a business page, shoppers can send messages and post to your wall without having to wait for a friend request to be approved and they can see your posts and photos even if they haven’t liked your page.
A Facebook business page also makes it easy for shoppers to find your contact information. Your store’s address and phone number are prominently displayed at the top of your page.
Social Search Results
Facebook’s Open Graph Search allows shoppers to search for stores based on location or recommendations from their friends. To be included in these results, you must have a business page created for your store.
Location-Based Search Results
Business pages are also included in Facebook’s “Nearby Places” search that allow mobile app users to search for business close to their current location.
Facebook offers insights for business pages that provides information on who your Facebook audience is and how they’re interacting with your Facebook content.
You can’t run Facebook ads for a personal page. Creating a business page opens up a lot more possibilities for taking advantage of Facebook’s advertising tools.
Switching from a personal page to a business page.
If you accidentally created a personal page for your store instead of a business page, Facebook will help you convert your account. As part of the conversion, your profile photo and all of your followers will be moved over to the new business page. Unfortunately, your content will not be automatically moved. If you want to keep any of your old photos or messages, you’ll need to download them before starting the conversion process.